ISSN 2286-976X (Print)

ISSN 2539-5513 (Online)

RJSH

RANGSIT JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

https://rjsh.rsu.ac.th

RJSH Vol. 7, No. 2, July-December 2020

1. Rhetorical Dialogues of the Theatre Tenggelamnya Kapal Van Der Wijck in Arabic Translation

Siti Nurul Iman Muhamad Naim and Idris Mansor*

School of Humanities, Universiti Sains Malaysia, Malaysia

*Corresponding author Email: idrismansor@usm.my

Received March 22, 2020 / Revised June 23, 2020 / Accepted in final form / Publish Online October 1, 2020

Abstract

The theatrical script of Tenggelamnya Kapal Van Der Wijck (TKVDW) is a Malay-Arabic literary script, which was published in 2018. This theatrical text is a classic script due to its long-form rhetorical dialogue, engagement of correspondence languages, and the employment of literary and poetic drama language to attract viewers, as well as readers’ attention. In a theatrical context, rhetorical techniques are considered as key elements of the art of speech-making. However, this long-form rhetorical style, which is infused with a literary romantic language, dialect, and assorted emotive paragraphs from the Malay culture, can be problematic for the translator to communicatively convert it into the corresponding Arab culture and dialogue. In order to analyze these constraints, the researcher had selected the Modern Rhetorical Theory, which was founded by Enos and Brown (1993) to examine the various types of rhetorical techniques that were implemented in the Malay-Arabic translation of the selected theatrical dialogue. Gottlieb’s (1992) theory of the Audiovisual Translation Strategy was employed to investigate the translation methods used in translating the selected rhetorical techniques. A textual analysis methodology was used to analyze the case study. The findings showed that the rhetorical language had been widely used in TKVDW theatre dialogues based on their emotional verses as the theme of the drama is love interrupted by custom, and the commonly used translation method is the ‘transfer’ translation procedure. The findings of the study contribute to literary translation and script translators of classical theatre dialogues, specifically those who are engaging in Malay-Arabic literary translation.

Keywords: Audiovisual translation, Malay-Arabic, rhetoric, classical theatre, translation methods.

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2. Essential Decision a Minimal Approach to Design

Xi Chen*, Paijit Ingsiriwat and David Marc Schafer

College of Design, Rangsit University, Pathum Thani, Thailand

*Corresponding author, Email chenxidawan@gmail.com

Received July 10, 2020 / Revised August 3, 2020 / Accepted August 3, 202 / Publish Online October 1, 2020

Abstract

In a materially rich modern world, how does one apply the core minimalist concept that possessing and consuming less is actually more and use this as a guide to design products and change our lives? Minimalism is an art and design style that follows the maxim ‘less is more’ and has, in recent times, evolved and integrated into lifestyles. The author was curious how, in this age of material abundance, was it possible to possess a few items and how to choose items one needs. The author began with understanding the essence of minimalism by reading widely on this topic and following the works of luminary Japanese designers and a well-known Japanese housewife Maria Kondō and her approach to organizing possessions at home. The author then applied this understanding to her room to get a more in-depth insight into how these principles work in life. After that, a few participants were recruited for this study. They were required to send pictures of their desks and engage in a conversation via chatting apps to provide insights into how they organize their possessions. The author found that a modular system that is highly adaptable to suit multiple users and their needs to organize their possessions but still retaining the overall concept of minimalism does indeed help to improve their lives.

Keywords: Minimalism, minimalist design, minimalist lifestyle, redesign

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3. Employers’ Requirements for English-Majored Students: A Case Study from Vietnam

Hoang Yen Phuong* and Hieu Hong Hua

Can Tho University, Campus 2, 3-2 Street, Ninh Kieu District, Can Tho City, Vietnam

*Corresponding author, Email: phyen@ctu.edu.vn

Received May 23, 2020 / Revised June 23, 2020 / Accepted October 1, 2020 / Publish Online October 9, 2020

Abstract

Graduate employability patterns seem to have changed worldwide while companies and organizations are shrinking their workforce under unstable and unpredictable economies. The decision to recruit a graduate of employers depends on their qualities and competencies, in addition to discipline-specific skills and knowledge. Therefore, graduates from English majors have to encounter harsh competition not only with their fellows but also with students from other majors. Within that context, this study explores what employers require for English-majored graduates. Using descriptive statistics, the authors designed a five-point Likert scale questionnaire based on the content analysis of 34 job positions for English-majored graduates available on three popular websites for Vietnamese job seekers from June 2018 to May 2019. Participants decided their level of meeting different requirements of employers that were listed as various items in the questionnaire. Results from the survey with 160 participants show that many graduates do not possess the employment attributes that employers are seeking. Consequently, measures should be taken from the university level to better enhance students’ employability in the future.

Keywords: Graduate employability, employability attributes, English majors

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4. Figurative Language in Social Media Captions for Clothing Advertisements

Kamonthip Pho-Klang

Center for International Studies, Faculty of Humanities, Srinakharinwirot University, Bangkok, Thailand

Email: Kamonthipp@g.swu.ac.th

Received September 20, 2020 / Revised October 15, 2020 / Accepted October 22, 2020 / Publish Online November 3, 2020

Abstract

Social media advertising is a means of online communication to inform prospect customers about products in a verbally and visually persuasive way. Since language has a powerful influence over people and their behavior, social media captions play an important role in the world of digital marketing. This study aimed to explore types of figurative language most frequently employed in social media captions for clothing advertisements. Lexical and syntactic analysis were also conducted to investigate how the figurative language was applied in captions of clothing advertisements and for what functions. The sample group included 100 captions from Instagram and Facebook sites of five fashion brands: H&M, UNIQLO, Forever 21, Topshop, and Mango, out of which 20 were taken from each brand. Results revealed that alliteration was the most frequently used, followed by imagery, and assonance. As for its functions, the figurative device was employed in advertising captions mainly for describing product features, illustrating the model’s look, action or feeling, and emphasizing product quality.

Keywords: figurative language, social media captions, clothing advertisements

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5. Technology and Election Administration in Nigeria

Ariyo Andrew Tobi

Department of Public Administration, Olabisi Onabanjo University, Ago-Iwoye,Ogun State, Nigeria.

E-mail: tobi.ariyo@oouagoiwoye.edu.ng

Received April 30, 2020 / Revised September 12, 2020 / Accepted October 8, 2020 / Publish Online November 11, 2020

Abstract

In this study, election administration in Nigeria between 2015 and 2019 was analyzed with the view to ascertaining the extent to which the deployment of technology enhances the credibility of the electoral process. The study employed secondary data obtained from textbooks, journals, and newspapers and adopted the instrumentalism theory of technology as a framework of the analysis. The findings showed that the appalling and fraudulent electoral process that is characterized by rigging led to the deployment of technology in election administration in Nigeria. The use of technological devices such as permanent voterscards and smartcard readers has spawned contradictory ramifications for the electoral process. On the other hand, the deployment of technological devices in the registration and accreditation of voters is seen to have made the electoral process more transparent and credible. However, the utility of these technological devices is being vitiated by poor handling and inadequacy of internet facilities. Besides, there are some fraudulent practices such as vote-buying, underage voting, and lack of internal democracy that are undermining the credibility of the electoral process. The study concluded that the adoption of technology has, to a large extent, transformed the election administration in Nigeria, though there are still challenges and impediments to be surmounted. The study recommended that electoral officers should be adequately trained on how to handle the technological devices and that functional internet facilities should be put in place for the optimal performance of technological devices. It further recommended that efforts should be made to reform modalities for the conduct of party primaries as well as regulate prohibitive nomination fees for political office aspirants. Finally, it suggested that stiff penalties for underage voting and vote-buying among others should be institutionalized.

Keywords: Credible elections, democracy, election administration, permanent voter’s card, Smart card readers, technology

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6. The Representation of Family Diversity in The Family Book: A Verbal and Visual Analysis

Jesica Santosa*, Didi Sukyadi, and Budi Hermawan

English Language and Literature, Universitas Pendidikan Indonesia, Indonesia

*Corresponding author, Email: jesicasantosa@student.upi.edu

Received August 28, 2020/ Revised September 30, 2020/ Accepted October 9, 2020/ Publish Online November 24, 2020

Abstract

Picturebooks are effective media to raise children’s awareness of various social problems, including family diversity. This study aims to investigate how family diversity is represented verbally and visually in a picturebook entitled The Family Book and elaborate on the signification of the representation. This descriptive qualitative study focuses on finding the ideational meaning by identifying the type of processes used in the clauses and images of the picturebook and the intersemiotic relation between them. The data were analyzed by employing Halliday’s transitivity system, Kress and Leeuwen’s visual grammar, and Royce’s intersemiotic complementarity. The findings showed that for the verbal representation, the most dominant process used in the picturebook is a relational process that is used to identify something or assign a quality. For the visual representation, the predominant process used in the images is a symbolic attributive process. Through the relational and symbolical processes, the diverse identities and characteristics of families are presented and implicitly can determine the types of those families. Additionally, the intersemiotic analysis has found that the working together of the verbal and visual modes in the picturebook have created repetitions and meronymies. These results imply that family diversity in The Family Book is represented as normality. Family diversity as a normal thing is attempted to be explained to the readers not only to enhance their understanding of family but also to influence them to accept the variation of families in society.

Keywords: Family diversity, Ideational meaning, Picturebook

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