ISSN 2286-976X (Print)

ISSN 2539-5513 (Online)

RJSH

RANGSIT JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

https://rjsh.rsu.ac.th

RJSH Vol. 8, No. 1, January-June 2021

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1. Northern Vietnam’s overseas Trade in the Seventeenth Century by investigating the British primary Materials

Ngoc Dung Tran1* and Thi Hong Hoa Nguyen2

1Faculty of History, Hanoi National University of Education, Hanoi, Vietnam

2Luong Van Can high school, Hanoi, Vietnam

*Corresponding author, email: dungtn@hnue.edu.vn

Received October 29, 2020 / Revised November 9, 2020 / Accepted January 13, 2021 / Publish Online January 16, 2021

Abstract

                In the late seventeenth century, both European and Asian merchants arrived to Tonkin for the silk-silver trade. Together with their appearance, they recorded quite clearly the situation of Tonkin, in which commerce was one of the main content of their writing. During the existence of the English factory in Tonkin (1672-1697), the English provided a series of diaries, journals, reports and records mentioning the political, social and commercial issues in Tonkin. By investigating those primary documents in comparison with Vietnamese, Dutch and Chinese sources, the paper wants to clarify the decline of Tonkin trade in the late seventeenth century. After the civil war, Tonkin performed a hard policy towards foreigners and therefore, European merchants gradually paid less attention to this market and finally they withdrew from this place while Asian traders still maintained their influence there. In doing so, the article applied quantitative, qualitative and comparing methods to show the fact of foreigners’ activities in Tonkin. Beyond that, the author evaluates the role of Tonkin in the intra-Asian trade, the importance of Asian network towards the development of Tonkin overseas trade. Then after, the paper raises a suggestion of focusing deeply in the trading connection with regional countries.

Keywords: British primary materials, Tonkin’s trade, the English East India Company, age of commerce, trading knowledge

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2. The Influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-star Hotels in Vietnam

Hau Le* and Ratanasuda Punnahitanond

School of Communication Arts, Bangkok University, Pathum Thani, Thailand

*Corresponding author, E-mail: le.hau@bumail.net

Received February 2, 2021 / Revised March 9, 2021/ Accepted March 12, 2021/ Publish Online March 23, 2021

Abstract

This study investigates whether Google score ratings and Google reviews on four hotel characteristics, namely,  Facilities, Location, Staff, and Services, influence Vietnamese consumers’ online booking decisions for the 5-star hotels in Vietnam. Samples were Vietnamese consumers in the Northern, Central, and Southern regions of Vietnam who booked the 5-star hotel online after reading Google score ratings and reviews. Online surveys were conducted with 300 participants using the self-administered questionnaire. Multiple Regression Analysis was undertaken to determine the impact of Google score ratings and reviews on Vietnamese consumers’ hotel booking decisions. The results from the analysis revealed that both Google score ratings and reviews on four hotel characteristics significantly influenced Vietnamese consumers’ online booking decisions. Interestingly, Google reviews on hotel services had the highest impact, followed by reviews on location, staff, and facilities.

Keywords: Google reviews, Google score ratings, Vietnamese consumers, Five-star hotel, Purchasing Decision

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